Back to All Events

WIM LA x UCLA Present: Crafting Commercial Music

  • The Jan Popper Theater, UCLA Campus (Westwood)  445 Charles E Young Drive East Los Angeles, CA, 90095 United States (map)

When you hear “Girl, You'll Be A Woman Soon” do you think of Pulp Fiction? How about Cyndi Lauper’s “Time After Time”? Probably Romy and Michele's High School Reunion, right? What about The Kills' "The Last Goodbye"? Are you running to buy Under Armour ala Michael Phelps? 

A well-placed song can raise the emotional connection and significance of an on-screen scene in a way that stays with us. So how does that song make it into that scene? What did the writer do to put themselves in a good position to be considered for such a magnificent moment? 

In our panel discussion on crafting commercial music, we will hear from leaders in the major label and sync industry on the process of writing music with the aim of making a huge impact (through sync, landing a major label deal, and more).  From a label A&R song-focused perspective, music supervisors in charge of finding music for big-name productions, and a media company licensing tracks every day,  these women are at the TOP of their game and ready to share tricks of their trade. Their expertise and well-developed ears give them great insight into how writers, managers, publishers, and A&Rs in the industry today can point themselves towards mainstream success.

In addition to the talk, we will host a live demo constructive critique of music submitted by WIM LA members and UCLA students. The panel will listen to 30-second song clips and give live feedback on the overall commercial and sync-ability of the tracks. They will share inside tips on what they look for, what trends to follow, and how to write music that speaks to the masses. 

Wendy Goldstein - EVP, A&R @ Republic Records
Rachel Levy - SVP, Film Music @ Universal Pictures
Kasey Truman - Music Supervisor @ ChopShop
Lauren Ross - Co-Founder @ Terrorbird Publishing
Moderator: Robyn Booker - Snr Director, Film/TV Music @ Downtown Music Publishing

Date and Time: Monday, November 13, 2017 | 7pm to 9pm PT
The Jan Popper Theater, UCLA Campus (Westwood) 
445 Charles E Young Dr E, Los Angeles, CA 90095
Parking: The closest parking on campus is Garage 2 - then make your way inside the Schoenberg Music Building where you will find the Jan Popper Theater. Campus Map here.

Thank you to our amazing partners - we couldn’t do it without you! 
UCLA Herb Alpert School of Music 
UCLA Radio

This event is only open to active WIM LA members and UCLA Students. If you are not one of those you must join to attend! 

WIM LA Members and UCLA Students can RSVP here!

 If you’re interested in having your song played and reviewed by the panelists during the session (and you are an active WIM member OR UCLA Student) you can submit your song here by November 2nd

Please note the following:

  • Songs submitted after the deadline will not be considered.
  • You must be present at the session to have your song considered for review.
  • Songs will be selected at random and while we can't guarantee we will have time for all songs we will choose a cross-section of genres and aim to get as many in as possible. 
  • Song submissions and tickets are open to WIM Members and UCLA students ONLY. RSVPs and submissions will be cross-referenced and you will be removed from the list if you are not a WIM member or UCLA student. 


    Senior Vice President, Motion Picture Music
    Universal Pictures

    Currently Senior Vice President for Universal Pictures, Rachel Levy has spent the last 18 years working in film music.  Her most recent projects for the studio include 50 Shades Freed, Fate of the Furious, Sing!, and Despicable Me 3.  Additional Universal credits include 50 Shades Of Grey, 50 Shades Darker, The Secret Life of Pets, The Boss, Get on Up, Identity Thief, Oblivion, Minions, Dr. Seuss’ The Lorax, Snow White & The Hunstman and Universal’s record-breaking franchise films Fast and Furious 6 and Despicable Me 2.

    Prior to her post at Universal, Levy was Senior Vice President of Film Music for The Weinstein Company/Dimension Films, supervising numerous films for both companies.  Highlights include Bobby, The Great Debaters, 1408, Grace is Gone, Rob Zombie's Halloween, The Mist, Soul Men, The Nanny Diaries, The Reader, Piranha 3D, and Rob Marshall’s Nine

    Born and raised in Austin, Texas, she lives in Los Angeles with her husband and 2 children.
    Executive Vice President
    Republic Records

    Republic Records Executive Vice President Wendy Goldstein remains one of the music industry’s foremost executives and preeminent A&R minds. Since 2011, she’s fostered the mainstream explosion of superstars such as The Weeknd and Ariana Grande as well as guiding Hailee Steinfeld and DNCE to platinum breakthroughs. Her history with Republic began in 1996 when she signed The Bloodhound Gang. Throughout her illustrious career, she has personally signed The Roots, Common, GZA, Mos Def, and more in addition to driving projects for the likes of Snoop Dogg. Among many accolades, she has been recognized as part of Billboard’s prestigious Women In Music “50 Most Powerful Executives” issue and more.
    Senior Director
    Downtown Music Publishing

    Robyn has spent the last 14 years in Los Angeles working in the film music industry.  She's held a variety of positions including four years in the Paramount Pictures' music department as well as a Music Supervisor for film trailers at The Ant Farm and Carve.  She's been able to apply what she's learned from her previous experiences to the publishing industry both at BMG and now at her current position as Sr. Director at Downtown Music Publishing, where she works directly with songwriters and pitches their vast catalog for film, tv, trailers, and promos. 

Additional panelist bios coming soon.

Can't wait to see you there! - xo WIM LA